Social Media Marketer – ALISON Evangelist
This is just about the coolest marketing job we could imagine someone having. It’s a position for a person with unique vision, creativity and bundles of energy.
You know MySpace, Facebook, Xanga, YouTube, Second Life et al like the back of your hand. You’re the first to discover the latest online buzz, you have many online friends, and you regard yourself as a digital native. Ideally, you also have experience with more traditional media and PR as well as experience in an Internet or Web-based role, including online organising, Web site development and implementing online campaigns. Blogging experience, effective writing skills, marketing, journalism, RSS and HTML knowledge are a huge plus.
You will work with a team to generate ‘buzz’ for ALISON, a free e-learning service. This is not sales as it is primarily a free service. However you will use your creativity to find interesting ways of introducing the service online and to stay connected and tuned in to key influencers. You will be the primary innovator driving the creation of a thriving online ALISON community of connected learners. As an ALISON Evangelist you will be relentless about spreading the ALISON message.
Primary Responsibilities:
* Build real and authentic relationships with key influencers in social networks, and use them to get the word out about ALISON
* Pitch ALISON to our target audience
* Reach out to learners, connect them, inform them, share tips, build an online community of learners
* Use blogs, RSS, e-newsletters, and other means to reach potential and existing learners
* Create fun product pages on various social networks and keep them up-to-date. Post relevant information to forums and message boards
* Help plan and execute creative guerrilla marketing campaigns
* Pay attention to entertainment news to help generate topical pop culture references and stunts to generate buzz.
* Develop and optimize e-mail campaigns
* Monitor buzz, news, growth, and create appropriate reporting for tracking
* Analyse and report competition’s social marketing activities, and, suggest a course of action to beat the competition
Required Experience and Skills:
* A Bachelor’s degree or equivalent career experience
* PR and/or a Web-based role in online organizing, Web site development, or implementing online campaigns
* Tech savvy, comfortable with MS Office and contact management software
* Ability to read, analyze, and interpret common projection and tracking reports, budgets, and programme documents
* Excellent writing skills
* You must have an edge! We can’t define it, but we recognize it when we see it!
Desired Experience and Skills:
* Blogging experience, marketing, journalism, RSS-experience are a huge plus.
Salary: We offer a very competitive salary, vacation and benefits package.
Location: We are in Galway, Ireland. You can be anywhere.
To apply for this position, send us your ideas, your C.V./résumé and locations that we can find you online. Engage us in a way that demonstrates your natural marketing savvy. Send a cover letter with your c.v./résumé to careers@alison.com. Your cover letter should indicate that you have reviewed our website and courses, and that you have an understanding of the type of organization we are and what we are trying to achieve. Please include the position applied for in the subject field. Thank you.
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Company Background
ALISON (www.alison.com) is a global leader in the provision of free-to-access interactive training courseware for basic skills with over 250,000 registered learners in more than 200 countries and territories. Training provided includes IT Desktop Application training, Touch Typing, English Language, Health and Safety, Health Literacy, Financial Literacy and Psychometric tests. ALISON is a for-profit social enterprise with a mission to enable anyone, anywhere, to educate themselves for free via high-quality interactive multimedia courseware on any subject. ALISON is on track to achieve one million registered learners by the end of 2009 with a goal of achieving ten million learner registrations by the end of 2010. ALISON has recently agreed a number of significant partnerships which will enable it to achieve its registration targets. This business has a solid team, exceptional technology, and increasingly strong brand recognition.